Brilliant Earth is a site dedicated to the ethical production of fine jewelry. They specialize in selling engagement and wedding rings. First off, I like the way they have a giant image going accross the screen as the first thing you see, it really draws the viewers eyes into the page and tells you exactly what the page is and what they are selling. I think the color choices well represent the ideals of the company and overall the layout of the page looks very nice. It's simple, everything is spread out well and the information is all easy to find.
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